Friday 9 April 2010

Monitoring Social Media for Business - Is it a White Elephant?

I had the pleasure of meeting up with Trey Pennington at the Monitoring Social Media Boot Camp 2010 in London on March 31st.
I was interested to find out more on the monitoring side of things and what different options there were for people to start using monitoring systems. I was also intrigued to know more about the different providers.


This video is by Trey Pennington and you can read some notes from Trey at his website - www.treypennington.com

But I think I came away from the day with more questions than I started with and my initial feeling is that this whole Social Media Monitoring trend could be the latest White Elephant!

Let me explain.